Wednesday, May 23, 2012

Online Video ? The Web's Preferred Marketing Presentation Tool ...

Online video marketing with social learning software is a way for businesses to put a more personal and memorable spin on traditional marketing strategies. Particularly on the internet where creativity can truly peak, the extra time that goes into online video marketing is well worth the effort both for your business and for your clients.

Entertain and Inform

It is always a good idea to build a strong rapport with your existing and potential client and customer pools. To accomplish this, you need to set yourself apart from other businesses. Let them know that you have something special to offer that other businesses cannot. A well thought out video that summarizes your company, your products, and your employees can help you to achieve this end by using a medium that can entertain and inform at the same time.

Engage

Online video marketing strategies differ from traditional advertisements because the internet provides more opportunities for businesses to engage clients and customers. Walls of text are usually very intimidating and may discourage readers. Furthermore, not every client has the time to sit down and read every paragraph of traditional online advertisements, no matter how well-written they are. If this is the case, you are more likely to keep a reader?s interest with a video.

By releasing videos with social learning software, you can keep your target audience intrigued. Videos can be fun to watch and when a client is engaged in your pitch, you have already gotten a leg up on the competition by setting yourself and your business apart from all the others. Audiences remember the businesses that try different marketing strategies.

A Personal Touch

Another advantage to using social learning software is the personal touch that a video can add to your marketing strategies. Anyone can put together a lengthy wall of text with facts and statistics, but such presentations are often forgettable and dull. Putting together a video combining audio, video, and even some interactivity options, you can convey your business?s personality, making your marketing strategy more memorable and entertaining.

Most importantly, by making a video for online marketing purposes, you are putting a friendly face on your business. It is an opportunity for you to ensure that your business and products are properly represented in a way that you can be proud of and your clients will understand. You may consider showing your audience the faces of your employees, a tactic that can help your clients and customers relate to you and your business.

Online video marketing strategies can set your business apart from the competition. By using social learning software, you can put a memorable face on your business that clients and customers will want to do business with.

Knoodle, a multimedia presentation software company, allows its users to create elaborate, engaging, web-based video presentations in minutes. They provide everything you need to create high-impact, video-based presentations for speeches, demos, training programs and e-learning programs. For more information about how Knoodle can bring the wow factor to your presentations, go to www.knoodle.com or call (408) 328-2981.

Heather Preston. Social Learning ? Knoodle?s social learning software empowers instructors in delivering effective learning materials online.

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News Summary: Stocks end mixed after Greek report

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Tuesday, May 22, 2012

Sen. Reid blames tea party for looming 'Taxmaggedon'

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Trans-Pacific 'ring of fire' eclipse wows sky-gazers

Millions of sky-gazers got the spectacle of a lifetime as a "ring of fire" solar eclipse crossed the Pacific from Asia to the United States, where it triggered whoops at festive viewing parties.

The annular eclipse was visible in western US states from California to Texas late Sunday and in parts of China, Taiwan and Japan on Monday local time, making a 13,600-kilometre (8,500-mile) arc across the Pacific.

"It was awesome," said schoolboy Marcos Doporto in Albuquerque, New Mexico, one of the biggest US cities on the exact path of the full "ring of fire" eclipse, visible for four minutes at its peak.

"At first .. at the bottom it looked like someone ate it, but then after I waited a little while it started to get closer to looking kinda like (a) ring," he told KOB Eyewitness News 4 television.

In Asia, clouds across much of southeastern China prevented a clear view, with some early risers in Hong Kong able to see only a small sliver of the "annular" eclipse and others coming away disappointed.

An annular eclipse occurs when the moon passes in front of the sun, but is too far from the Earth to block it out completely, leaving the "ring of fire" visible.

However, many in Tokyo got a spectacular sight as the sprawling Japanese capital of 30 million people received its first glimpse of the phenomenon in 173 years.

Sadanobu Takahashi, 60, from Japan's northern Akita prefecture, said he and his wife joined a special two-day tour of Tokyo to watch the eclipse from the top of a 54-storey building in the Roppongi district.

"Look! Now it's a perfect ring. How wonderful!" he cried out.

Japan's major television stations cut live to the once-in-a-lifetime event, which has generated a mini-boom in spending on special tour packages and viewing glasses. Japan Airlines laid on a sold-out observation flight.

Electronics giant Panasonic sent an expedition to the top of Mount Fuji, Japan's highest mountain at 3,776 metres (12,388 feet), to film the phenomenon using solar-powered equipment.

One Japanese zoo reported that the eclipse sent a group of about 20 ring-tailed lemurs into a frenzy, as they were fooled into thinking it was nighttime.

The lemurs at the Japan Monkey Centre in central Aichi prefecture jumped up and down wildly. "This is a behaviour that they usually take in the evening, so that they raise their body temperature," said zoo director Akira Kato.

In Hong Kong, a few thousand optimistic early birds gathered on the Victoria Harbour waterfront hoping to catch a glimpse of the spectacle, but heavy cloud cover gave them only a brief window of less than a minute.

"Who could not be disappointed?" said Thomas Goethals, a tourist from Belgium.

Thousands in the western United States were banking on clearer skies as they ventured out at sunset on Sunday.

One of the best spots in North America to see the full ring of fire effect was the tiny town of Kanarraville, Utah, where the local population of 350 was invaded by thousands of eclipse-watchers.

T-shirts, flags and and bumper stickers touted the town as the eclipse "sweet spot," and there were also loud whoops when the full, annular eclipse was reached, some people watching through welders' masks.

"I thought Utah was as good a gamble as any," David Lee, a member of the Royal Astronomical Society from Victoria, Canada, told the Salt Lake Tribune.

Further west in Los Angeles, thousands were gathered for the viewing party at the hill-top Griffith Observatory, overlooking the city near the iconic Hollywood sign.

In the cloudless skies over densely populated southern California, the eclipse peaked at 86 percent of the solar diameter, still blinding to the naked eye, but like a reverse crescent moon when viewed through a solar filter.

The observatory ran out of $2.99 eclipse glasses two days before the event, and on Sunday was only selling larger "solarama" shields, limited to two per family to see the eclipse, the most spectacular in LA for 20 years.

"It's amazing, it's phenomenal. It's unlike anything I ever expected, so I'm very excited to be here," said Dena Fargo, adding that it was the first eclipse she had ever seen "and I'm nearly 40, so it's about time".

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Overview of the Prostate, Lung, Colorectal and Ovarian (PLCO ...

It?s one of the pressing questions of cancer research: Does screening reduce mortality? In 1993, the National Cancer Institute launched one of the largest cancer screening trials ever planned in the United States, in an effort to answer the question of screening efficacy in four cancers: prostate, lung, colorectal, and ovarian. Ten centers across the country ultimately accrued more than 150,000 men and women in a study that ?mimicked how people actually get tested?by looking at their overall health and then getting screened for a number of cancers ?to see whether these techniques worked in detecting cancers early and lowering chances of death, when compared to the entire range of options patients are presented by community physicians? said Christine Berg, M.D., chief of NCI?s Early Detection Research Group and project officer for the Prostate Lung, Colorectal, Ovarian (PLCO) screening trial. Nineteen years after it began, PLCO has now released the trial?s last major outcome finding, for colorectal cancer.

The investigators found that, overall, colorectal cancer mortality was reduced by 26 percent and incidence was reduced by 21 percent as a result of screening with flexible sigmoidoscopy. ?In absolute terms, this?translates three fewer colorectal cancers, and one less death from colorectal cancer, per 1,000 people screened, over a 10 year period.??This technique has fewer side effects, requires less bowel preparation, and has a lower risk of bowel perforation (when the screening instrument pokes a hole in the intestine) than colonoscopy.

?This study shows that an invasive procedure used as a first line of screening can be beneficial,? said Berg.

The history of the PLCO trial is a reminder, as well, of the time and commitment it often takes to obtain important information about cancer screening, detection, and treatment. It is the kind of study that few organizations?other?than NCI could have helped to organize.

NCI chose PLCO sites based on their ability to recruit, screen, and follow up participants. The centers were distributed across the U.S. so that the trial population represented a wide a range as possible of ethnicities and communities. ?To really get answers to the questions posed by this trial, it was imperative that the number of participants was high,? said Berg.

The Ten PLCO screening centers:
  • University of Colorado, Denver, Colorado
  • Georgetown University Medical Center, Washington, D.C.
  • Pacific Health Research Institute, Honolulu, Hawaii
  • Henry Ford Health System, Detroit, Michigan
  • University of Minnesota, Minneapolis, Minnesota
  • Washington University, St. Louis, Missouri
  • University of Pittsburgh, Pittsburgh, Pennsylvania
  • University of Utah, Salt Lake City, Utah
  • Marshfield Medical Research and Education Foundation, Marshfield, Wisconsin
  • University of Alabama at Birmingham

About 78,000 women and 77,000 men were enrolled in the trial. ?Of those, 39,105 women and 38,340 men were randomized to the intervention arm of the study, where the men received screening for prostate, lung, and colorectal cancers during their first six years and follow-up for the last seven years of the trial. The women in the intervention arm received the same amount of screening for the lung, colorectal and ovarian cancers. The remaining participants were enrolled in the control arm, where they received standard, usual care from their healthcare providers and were followed for 13 years. The intervention arm of the study represented ?an organized, controlled, multi-faceted screening program,? said Berg. Usual care, while difficult to precisely quantify, represents the range of options offered in community healthcare settings, which are less well coordinated and where screening techniques may vary greatly. All participants had no previous history of a type of cancer that was being screened in the PLCO, and the data collected from them included dietary information, health status, screening information, and blood samples. The screening component of the trial was completed in 2006.

Schematic of the PLCO Trial Design, showing the number of men and women randomized into each arm of the trial

For prostate cancer, PLCO centers screened men with a?digital rectal exam (DRE) and a blood test for?prostate-specific antigen (PSA). For lung cancer, centers screened both men and women with a chest X-ray. For colorectal cancer, men and women were screened with flexible?sigmoidoscopy. For ovarian cancer, women were screened with both a blood test for the tumor marker known as?CA-125, and a technique known as?transvaginal ultrasound.

Drawing shows a side view of the male reproductive and urinary anatomy, including the prostate, rectum, and bladder; also shows a gloved and lubricated finger inserted into the rectum to feel the prostate.

Digital Rectal Exam

In the prostate part of the trial, 38,343 men were randomly assigned to six annual screenings (six PSA tests and four DREs). The other 38,350 men were randomly assigned to usual care, as recommended by their doctors, but received no recommendations for or against annual prostate cancer screening. After 13 years of follow-up, men who underwent prostate cancer?screening with a PSA test?administered in tandem with a DRE had a 12 percent higher?incidence?of prostate cancer than men in the?control group,?but?similar? rate of death from the disease. Mortality outcomes are the most important measures of screening efficacy.

Since the difference between the numbers of deaths in the two groups was not statistically significant, there was no detectable mortality benefit for prostate cancer screening vs. usual care. Due to the large number of men in the control arm who received prostate cancer screening it was not possible to make a definitive statement about the impact of screening on mortality. ?This trial contributed to answering a very pressing question about prostate cancer screening and important issues about the effects of PSA testing were brought to light,? said Barnett Kramer, M.D., director of NCI?s Division of Cancer Prevention. Because NCI?s mission is cancer research, it will fall to others to determine whether PSA should continue to be recommended as a screening technique. The U.S. Preventive Task Force, supported by the U.S.?government?s?Agency for Healthcare Research and Quality issues screening?guidelines.

This is an x-ray image of a chest. Both sides of the lungs are visible with a growth on the left side of the lung, which could possibly be lung cancer.

Image of a Chest X-ray

Chest X-ray technology was commonly used for lung cancer?screening?at the time the PLCO trial began. Previous studies had not shown a benefit from this screening method, but those trials had limitations due to small size and results that were not definitive. Participants received annual screening with chest radiographs, or X-rays, for four years vs. usual medical care. Compared with usual care, the use of annual chest radiographs as a screening tool for lung cancer did not reduce lung cancer mortality, even in smokers.? These findings were published soon after the National Lung Screening Trial (NLST) results, since the intervention arm of this trial was used as the control arm for NLST. These results not only provided important information about the benefits and harms of annual chest radiographic screening, but also were a key component in facilitating the NLST trial. The NLST found that participants who were heavy smokers ?and who received low-dose helical CT scans as part of the trial had a 20 percent lower relative risk of dying from lung cancer than participants who received standard chest X-rays. The PLCO therefore acted as a stepping stone upon which other technologies, like helical CT used in NLST, could be evaluated.

Image shows sigmoidoscope inserted through the anus and rectum and into the sigmoid colon. Inset shows patient on table having a sigmoidoscopy

Flexible Sigmoidoscopy Credit: Terese Winslow, for the National Cancer Institute

Flexible sigmoidoscopy ?was a big improvement from previous sigmoidoscopy techniques, since older scopes were rigid and did not bend. However, in the intervening years since the PLCO study began, colonoscopy has become a more widespread screening tool. This became apparent when individuals in the control arm were getting more colonoscopies as part of their regular care.? To address this, a sub-study called Study of Colonoscopy Utilization was initiated to help evaluate patterns of colonoscopy care.

The PLCO also confirmed results from similar studies that were previously done in the United Kingdom and Italy. There are additional ongoing studies in Europe that are looking at colorectal screening options that show promise to provide clearer evidence.

Recently, a new radiologic technique called virtual colonoscopy has been developed.? This method examines the inside of the colon by taking a series of X-rays. A computer is used to make 2-dimensional (2-D) and 3-D pictures of the colon from these X-rays. The pictures can be saved, changed to give better viewing angles, and reviewed after the procedure, even years later.? Virtual colonoscopy most frequently involves the same preparation as a regular colonoscopy, although new techniques are under?investigation to?image the colon without the bowel preparation. ?With virtual colonoscopy, if an abnormality is found, a regular colonoscopy has to be performed, which is a more invasive?procedure.

Drawing shows a side view of the female reproductive anatomy during a transvaginal ultrasound procedure. An ultrasound probe (a device that makes sound waves that bounce off tissues inside the body) is shown inserted into the vagina. The bladder, uterus, right fallopian tube, and right ovary are also shown. The inset shows the diagnostic sonographer (a person trained to perform ultrasound procedures) examining a woman on a table, and a computer screen shows an image of the patient's internal tissues.

Transvaginal Ultrasound Credit: Terese Winslow, for the National Cancer Institute

Women in the screening arm were offered annual screening with transvaginal ultrasound and CA-125, whereas those randomized to the control group received their usual care, which usually did not involve screening for?ovarian?cancer. ?Trial results showed that simultaneous screening with a blood test for the biomarker CA-125 along with a transvaginal ultrasound, compared with usual care, did not reduce ovarian cancer mortality in women. The results also showed that diagnostic evaluation following a false-positive result was associated with potentially harmful complications.? ?These results made it clear that more research is needed when it comes to ovarian cancer screening. Based on these findings, CA-125 and transvaginal ultrasound should not be used for ovarian cancer routine screening,? said Berg.? ?Certain groups, who are at higher risk, should see specialists to discuss their options.?

Most women with ovarian cancer are diagnosed with advanced stage disease, making the need to find a test that can detect the disease at an early stage a high priority.

Another important aspect of the PLCO trial is The Etiology and Early Marker Studies. By collecting biospecimens, such as blood samples, from trial participants, a valuable resource for cancer research, cancer etiology and early markers has been established. ?In addition to blood specimens being collected, tumors diagnosed in individuals were also retrieved from the pathology departments (after appropriate permissions were granted), along with adenomas from those participants diagnosed with colorectal cancer. This collection of tumors, adenomas and blood samples provides an invaluable biospecimen resource for cancer researchers.? These tools can be looked at to see the types of molecular changes in tumors and look at blood specimens to search for biomarkers for early detection. ?This resource will be a major lasting contribution of PLCO to cancer research,? said Berg.

Perhaps, still to be determined, is the effect of the PLCO trial on public health. ?This trial yielded some definitive health outcomes, both positive and negative,? said Kramer. ?This is the most efficient type of study design, where you can directly compare the benefits and harms of a given screening test. In addition, the data collected can be used to discover markers to predict risk for cancer and potentially help design screening tests for the future.?

More insights from Dr. Kramer are available in the video posted below:

YouTube Preview Image Print This Post?Print This Post

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Monday, May 21, 2012

Tips for Heading with Youthful Youngsters

Relocating can upset young children of any age. It often brings about them to really feel apprehensive and insecure. But, dont despair; there are various factors you could do to generate the shifting encounter less scary for the young children.

Involve Them from your Very Starting.

Tell your kids when you realize youre going; dont spring it on them in the final moment. Explain why youre going in terms and conditions they can have an understanding of. Do you need check here out extra area Are you relocating because of a brand new work Be sure to explain what is going to take place so theyll know what to expect. This will take away quite a bit in the worry and confusion they may well be experience. Inform them once the move will just take location and the way their factors will get from your outdated house towards the new house. Be sure and solution their concerns as fully as you could. Do not forget that your frame of mind about the shift will rub off on them, so remain upbeat and good. To assist prepare them further, you canchoose from among many childrens publications available on shifting. Just a few these are Berenstain Bears Going Day by Sam Berenstain and Goodbye House by Frank Asch. Examine your nearby library for more.

Make the Shift an Adventure.

If you approach the coming transfer as an thrilling journey for the complete loved ones, it?ll aid to serene your childrens fears. The far more positive you might be about the move, the far more good they are going to be. here Make sure they understand they wont be left behind. Ask for his or her ideas and contain them within the schemes. If its attainable, display them the new house and allow them to invest a while discovering it. Show them where their rooms are going to be. Assist them visualize where their furnishings and toys will go. Show them the lawn and help them imagine each of the enjoyable they will have there. If its not possible for them to take a look at the new residence, take a lot of images so theyll know what it looks like and can come to be familiar with it. Talk about each of the fun items the family members will do there.

Allow them to Support.

For those who give your children an energetic function inside the find here shift they?re considerably more most likely to just accept it and also develop excited about this. Let them pack some of their own belongings, even if you have to return and repack them later on. This can assist them feel a component from the shift. If there are outdated toys you dont strategy to consider, let the youngsters help determine which of them must be offered away for other kids to use and which should really be discarded.

What to do on Heading Day.

The ideal strategy is to have the children stay using a family member or reliable friend around the day in the move. If this isnt achievable, make certain and require them inside the heading activities. When you have a heading corporation, introduce your young children to the workers so theyll know whos getting their things away. You could provide them with a box of their own to pack. This can be the box of unique possessions youre getting within the auto with you. It really should contain all the issues your kids cant reside without having ~ favored stuffed animals, that unique blanket, maybe their preferred pajamas. This will achieve three items. It?s going to preserve the youngsters occupied and experience valuable and it is going to also guarantee that you simply know exactly where these specific objects are. You would never ever want to get there at your new home not realizing exactly where to find Susies scruffy outdated bear or Johnnys preferred motion determine! It will also support the young children feel safe because they?ve their most significant possessions with them.

Youre on your Method to Your New Property.

If youre driving for your new home, make the trip thrilling! In the event the kids can relate the transfer to family entertaining, theyll get pleasure from it so considerably additional. If its an extended generate, be certain and also have lots of video games or textbooks to help keep the youngsters occupied. Possibly each and every person could inform their own story about what they consider residing in the new residence might be like. Youll get there happy and nervous to begin this new stage of one?s lives.

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Wis. recall leaders struggle to gain momentum

MADISON, Wis. (AP) ? Amid signs that the effort to oust Republican Gov. Scott Walker is losing ground, Wisconsin Democrats and union leaders are preparing a fundraising and get-out-the-vote push to regain momentum in the final weeks before the June recall election.

Opponents of Walker are concerned that the governor, aided by a huge influx of money from conservative supporters nationwide, has opened a lead in a race that had been dead even in the polls.

Walker, who has raised $25 million, has been blanketing Wisconsin with broadcast advertising touting his handling of the economy. His Democratic opponent, Tom Barrett, who did not win his party's primary until May 8, has raised only $1 million and not been able to match the blitz. The most recent public poll on the race released last week showed Walker leading by 6 points.

"I feel like Walker does have the momentum," said Michael Brown, who was among those who organized the petition drive that netted more than 900,000 signatures to force the recall vote. "It's up to the people of Wisconsin to push back."

The effort to recall Walker, which began after he successfully pushed to remove the collective bargaining power of public employee unions, has become a nationally watched battle over worker rights.

Democratic strategists say Barrett can still rebound with a new surge of advertising and volunteer work before the June 5 vote.

"Last week was the first week that the Walker and Barrett campaigns, and their allies, were at spending parity on television," said Wisconsin Democratic Party Chairman Mike Tate. "We are, internally, seeing things start to move in our direction in a very substantial way."

But those on both sides agree that getting voters to the polls will be more important that swaying the undecided, who may only amount to a few percent of the electorate.

"Who can get their base to turn out ?that's it right there," said Brown.

Tate said Democrats have prepared a "huge, well-funded" turnout operation that will deliver more votes to Barrett than he received in the 2010 governor's race, when he lost to Walker by 5 percentage points.

The Democratic National Committee said Monday it has sent $1.4 million to Wisconsin in the 2012 election cycle and is tapping its organization to turn out votes for Barrett.

DNC Chairwoman Debbie Wasserman Schultz plans to host a fundraiser for Barrett on May 30. Another Democratic heavy hitter, former U.S. Sen. Russ Feingold, whose spokesman said has already raised $50,000 for the campaign and worked to get Democrats to vote early, is also hosting a Barrett fundraiser that day.

Meanwhile, Republican volunteers contacted 200,000 voters over the weekend on top of 2 million calls they had made since January, said Wisconsin Republican Party spokesman Ben Sparks.

"Voter turnout is obviously a focus in the final two weeks of this recall election," Sparks said.

Some unions that were at the forefront of the recall effort have provided only limited help for Barrett, who defeated Democratic candidates who were favored by labor. Unions that spent nearly $11 million on state Senate recalls last year have yet to air an ad on behalf of Barrett.

One union coalition, We Are Wisconsin, has invested in mailings and has built a statewide field campaign with 29 offices, said spokesman Kelly Steele.

Turnout should be high. A poll released last week by Marquette University Law School poll found that 91 percent of Republicans said they were "absolutely certain" to vote, compared with 83 percent of Democrats and independents.

Barrett, the mayor of Milwaukee, said Monday he remained "very confident" he'll win, and that with Walker's financial advantage he should be "crushing me."

"But we're not seeing that," Barrett said. "We're not seeing that, we're not feeling that, we're not hearing that."

Barrett on Monday continued to try to raise questions about Walker's ethics. He called on Walker to release more details about his involvement with an investigation of alleged political abuses that has centered on former aides.

Walker dismissed it as a "desperate attempt from a desperate campaign."

Barrett's campaign has also targeted state job losses during Walker's term and national Republican policies that allegedly amount to a "war on women."

Walker has pounded away at his central message --that his conservative policies are saving taxpayers money and have put the state on sounder financial ground.

"We've laid a positive foundation for success," he said Monday at a Madison company that was announcing it was adding about 100 jobs.

Brown, the activist who helped launch the recall drive, said Walker's money appeared to be winning over voters.

"It is frustrating for me to witness, but there is still two weeks left."

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