Retail Marketing Director - Cambridge University Press

Summary of post
Reporting to the Global Marketing Director, Academic Publishing, you will be responsible for the creation and execution of marketing strategies to deliver growth in our sales to individuals (academics, students and professionals). A strong, persuasive leader, you will articulate a clear vision for your team, and play a pivotal role in the creation of a more strategic marketing function. You will manage teams in New York and Cambridge, and work closely with teams in Asia and Australia.

You will have several years of marketing management experience, and ideally hold professional marketing qualifications. You will be able to demonstrate past success in creating and delivering segment strategies, and in meeting significant revenue targets and managing large marketing budgets. You will also have a strong track record in team development.

Skills and experience required

• At least 5 years in marketing roles at manager level or above, covering research, strategy, brand and marketing communications
• Experience of marketing in an academic publishing context desirable
• Strong strategic marketing experience ? experience of creating and executing a successful segment strategy
• Proven track record in measurable, targeted marketing communications to support segment strategies (particularly B2C)
• Successful management of retail channels (print and electronic) for academic content
• Experience of successfully managing large teams to achieve revenue growth and efficiency improvement
• Excellent communication skills ? ability to distil, to present and persuade
• Highly numerate ? experience of using analytical skills to refine and update strategies

Source: http://www.cambridgenetwork.co.uk/recruitment-gateway/permanent/20263

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